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Guide to Fundraising

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Fundraising efforts can take many forms. To be successful, you must think outside the box. Try to come up with ideas that don't compete with every other non-profit in town. Be original. Consider the amount of effort expended and cost vs. the potential pay-off. This guide offers a few suggestions, based on our experience and success rates. In addition, there are many other websites geared specifically to this topic which we invite you to explore.

This section provides information on:

 

Educational Product Sales - The Get Bear Smart Society can provide your school or organization with great educational products to sell to help you raise funds for bear smart programs.

Our products are practical, educational, fun and informative. Enjoyable and affordable, our array of different products will please everyone and also make it easier to achieve multiple sales to one customer.

We provide a generous split of the proceeds in favour of your organization and in most cases can furnish you with product on a guaranteed sales basis without any risk.

Playing Cards: Playing cards are found in most households and are easy to sell. We carry two versions of Bear Smart playing cards. Both are unique decks of 52 regular playing cards (plus 2 jokers) that you can use to play your favourite card games or create new variations on traditional card games. Ideas for variations on games are included inside.

Get 52 Tips on Staying Safe in Bear Country while At Home, Hiking, Camping, and all about General Bear Etiquette.

Get Bear Smart Bruin Trivia Game is designed for kids. Aside from playing any card game that requires 52 regular playing cards (plus 2 jokers), it can also be used to play Bruin Trivia. Each card contains a 'question and answer' to help kids learn all about black, grizzly and polar bears. Get Bear Smart Bruin Trivia Game is great for kids of all ages. Adults will enjoy the game too! It’s great fun for the whole family!

Get Bear Smart playing cards are a valuable educational tool and they make an ideal gift! The cards retail for $10. Your school or bear aware groups can buy the cards for $4.50 each CAD. Shipping costs are additional. The cards come in boxes of 10/12.

To order: email us.

Bear Smart Kids Booklet - This book, written and illustrated by Evelyn Kirkaldy, will make kids smarter than the average bear! It is a wonderfully illustrated colouring and activity book about bears around the world, bear necessities, the life of a bear, crosswords and much more. 8 1/2" x 11" soft colour cover, 18 pages, black and white inside.

Order now. The book retails for $10 and can be purchased for $4.50 CAD for fundraising purposes. Shipping costs are additional. Any number of books can be ordered.

 

Click on box image to see all 52 cards

 

 

Fee for Service/Materials - Many of the services, presentations and educational materials provided by non-profits are very valuable and as such are worthy of charging a fee. Entrance fees can be charged for presentations to the public or a fee for the entire presentation can be charged to businesses or other groups. The fee must sometimes be discounted for other non-profits - use your own judgment here and be reasonable. Ask for a donation towards the cost of educational materials distributed by a business.

 

Corporate Sponsorship - Local businesses are often willing to sponsor events, pay for publications, buy/subsidize bear-proof bins or provide prizes for fundraisers. Be sure to acknowledge their support verbally or by using their logo on any printed materials or products sponsored.

 

Donation Boxes - Donation Boxes can be placed near cash registers in charity-friendly shops. Retail outlets that incur high cash sales with lots of change are ideal. Gift shops are also a great place for coin boxes as customers are already in the giving mood. Avoid coffee shops where you're competing with tip jars; or outlets where people mostly use credit cards.

We like to use clear boxes with a compelling photo. People are more likely to give if they can see that others are giving as well. It's helpful to start the container out with some larger coins or small bills in it.

It's best to secure coin boxes as much as possible - they are sometimes stolen. If possible, permanently affix them to the counter or use double-sided sticky tape to keep them in place. Put coin boxes in spots that are accessible to customers, but difficult to walk away with. Empty them regularly and especially before they are too enticing to a thief. It is also a good idea to limit the number of volunteers in your organization who can empty the box. Put a sticker on the back that states: "The only persons authorized to empty this container are Nancy Bruin and John Bear".

 

Direct Mail - Many organizations must rely in some way on individual donors. Fundraising letters are – by far – the single biggest means used by non-profits to recruit new donors. Time and again, surveys reveal that letters provide the means for the majority of donors to make a first gift or become a member of a non-profit organization. That being said, it's a tough slug. There's lots of competition for donor dollars and very little pay-off in the beginnings of any campaign. Acquiring mailing lists is difficult and costly. Response rates - the percentage of people who send gifts - are typically in the range of one-half to two and one-half percent. That makes it tough to break-even on a first time mail out. Over the long term, however, direct mail campaigns can be beneficial. The goal is to recruit monthly donors and build donor loyalty.

Books:
Hidden Gold by Harvey McKinnon, 1999, Bonus Books, Inc. website: www.harveymckinnon.com
Raising Money by Mail, by Mal Warwick, 1996, Strathmoor Press, Inc. website:
www.malwarwick.com

 

Fundraising Events: There's never a shortage of great ideas for fundraising events. Keep in mind that fundraisers require intensive volunteer commitment and a huge amount of organization. The return on investment, so to speak, can be quite low when these resources are figured in. Nonetheless, for many non-profits, it's still the best option. The government of Canada has produced a great Guide to Special Events Fundraising which is available online.

 

Online Donation Services

CanadaHelps.org
GiveMeaning.com

Online Auctions

GoBid.ca

Other Resources:

Website:


Canada's supersite for non-profits - A very comprehensive resource with numerous links to sources of funding e.g. Grant-Giving Foundations, Arms-Length Agencies and Independent Funding Sources, Corporate Funding Programs, Government Funding Programs, Microcredit Funding Programs - both Canadian and American Information Sources. There are also links to other resources to help with writing funding proposals, creating capital campaigns, hosting special events, initiating direct mail campaigns and seeking planned giving opportunities.


Books:
An extensive list is available at CharityVillage.com

 

Potential Funding Sources:

BC Bear Smart Community Grant:

To help communities pursue "Bear Smart" Community status, the Ministry of Environment in British Columbia, Canada is issuing a limited call for applications for funding to municipal governments and local community conservation organizations. This call will be in partnership with the Habitat Conservation Trust Fund, pending funding approval.

For more details, including rules, time frame and eligible activities see the Ministry's website:

Download - Application Form for Bear Smart Community Program Funding

Animal Welfare Foundation of Canada
The Foundation works to ensure that human guardians give all animals - wild, domestic, exotic - the care, treatment and protection owed them. By fostering direct services to animals in need, innovative research, and educational programs, the Foundation provides a rational alternative for those who wish to see their donations make a positive difference to the lives of animals. For more information on grants see the website.

Community Foundations of Canada
A source to find a community foundation in your area. Community foundations make grants to support a wide range of local initiatives - from health, education and social services to arts, culture, recreation and the environment. Community foundations are only allowed to make grants to qualified donees including registered Canadian charities, registered Canadian amateur athletic associations and Canadian municipalities. To find out if there is a community foundation that serves your Canadian region or municipality, visit the Community Foundation Finder.

Vancouver Foundation (British Columbia, Canada)
The purpose of the Animal Welfare Grants Program is to support the provision of initiatives and programs that are of direct benefit to animals. The goals are to (1) to promote positive attitudes among people for the welfare, respect, and humane treatment of all animals; (2) to support programs that work to enhance the welfare of all animals; (3) to increase awareness of and respect for all animals; (4) to support innovative approaches to educate and promote the recognition of the human and animal bond; (5) to assist and promote organizational capacity building, good management, and governance for the long term sustainability and financial stability of the sector; (6) to support research that directly benefits and improves the quality of life for animals. For more information on grants see the
website.

 

More sources of funding

 

Grassroots Networks:
The Orion Grassroots Network connects the full diversity of groups involved in social and environmental movements, and occasionally engages them in coordinated campaigns on regional, national, and global issues, such as the Earth Charter. Network members receive practical benefits such as exposure in our publications and website; use of our popular Internship & Career Service; access to our Events Calendar and Publication & Resource List; and reprint rights for articles. Finally, however, Network members share a common set of values, a desire to link arms, and, when necessary, speak with one voice.

Y2Y The Yellowstone to Yukon Conservation Initiative (Y2Y) . . . people working together to maintain and restore the unique natural heritage of the Yellowstone to Yukon region. Combining science and stewardship, we seek to ensure that the world- renowned wilderness, wildlife, native plants, and natural processes of the Yellowstone to Yukon region continue to function as an interconnected web of life, capable of supporting all of the natural and human communities that reside within it, for now and for future generations. Join the listserve or recieve the Conservation News.


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